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Noodle Waifu

Student Work, Fall 2016

Noodle Waifu is the reimagining of Rabid Brand’s Rapid Ramen Maker. The packaging was designed to be cleaner and more eco-friendly, and the brand was repositioned to appeal to the niche market of otakus and anime convention goers—that is, Americans who are obsessed with Japanese culture—without making the brand totally unapproachable to a wider audience. 


2018 honorable mention at AIGA Louisville's The Show

Noodle Waifu Logo branding ramen maker
old packaging
Noodle Waifu Rapid Ramen
Noodle Waifu rapid ramen cooker

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